About twenty years ago, Israelis from diverse backgrounds, particularly secular and traditional Israelis, started to realize that they had to take ownership over their own cultural life. The split between religious (Dati) and secular (Hiloni) Jews in the Israeli educational system and politics, caused large numbers of secular Israelis to feel a sense of alienation and even hatred towards Jewish culture and tradition. Additionally, secular Israelis in their twenties and thirties had a very superficial level of knowledge and connection to Judaism and Jewish culture.
Slowly but surely, a new movement of scholars, rabbis and educators emerged who cared about these issues and wanted to create change, people like Rabbi Daniel Troper, Rabbi Mordechai Bar-Or, Dr. Ruth Calderon, Rabbi Benny Law, Eran Baruch and others created institutions like Beit Avi-Chai, Alma, Elul, Kolot, Bina and more. These institutions developed Jewish studies classes and text study groups as well as performances that are connected to Jewish issues mainly serving audiences in Tel Aviv and Jerusalem.